The second prototype detection sorting unit for the Digital Watermarks Initiative HolyGrail 2.0, developed by machine vendor Tomra and...

Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European...

On 27 December 2021, the BBC aired an insight video-story on the Digital Watermarks Initiative HolyGrail 2.0. The video, titled "How...

The potential of the digital watermarks technology for intelligent sorting of packaging waste helping industry and consumers to achieve a...

During the HolyGrail 2.0 Open House Event on 2 November 2021 in Copenhagen, a high-level panel discussion with sustainability experts...

AIM - European Brands Association and the City of Copenhagen hosted 3 physical and 2 virtual Open Houses at the Amager Resource Centre...

HolyGrail 2.0 member Dansk Retursystem has released the short documentary "To the End of Life" about the Digital Watermarks Initiative...

Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital...

Start of semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste Press release...

AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals Under the auspices of AIM,...

Many of us struggle to figure out which items can be recycled while sorting our rubbish at home. Machines in sorting plants can have...

On 16 May 2019, Procter & Gamble organised an Open House at Tomra Germany showcasing the digital watermarks technology for accurate...