Industrial validation of the HolyGrail 2.0 technology marks new milestone towards advanced sortation
Press release for immediate release – Brussels, 27 April 2023 – The Digital Watermarks Initiative HolyGrail 2.0 has reached a new...
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News & Insights
- Jan 16
- 2 min
HolyGrail 2.0 launches open invitation to French operators for pilot market
Press release for immediate release – Brussels, 16 January 2023 – Building on the successful semi-industrial validation of two prototype...
- Oct 5, 2022
- 2 min
JOB OPENING: AIM is seeking a Technical Manager to join the HolyGrail 2.0 team
AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that affect the ability of...
- Oct 5, 2022
- 2 min
JOB OPENING: AIM is seeking a Project Manager to join the HolyGrail 2.0 team
AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that affect the ability of...
- Jun 15, 2022
- 2 min
Validation of second prototype machine takes HolyGrail 2.0 one step closer to industrial scale
Brussels, 15 June 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the...
- Apr 30, 2022
- 1 min
Successful validation of Tomra/Digimarc prototype
The second prototype detection sorting unit for the Digital Watermarks Initiative HolyGrail 2.0, developed by machine vendor Tomra and...
- Mar 30, 2022
- 4 min
Significant milestone achieved with the semi-industrial validation of detection sorting unit
Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European...
- Jan 12, 2022
- 1 min
BBC airs video-story on HolyGrail 2.0
On 27 December 2021, the BBC aired an insight video-story on the Digital Watermarks Initiative HolyGrail 2.0. The video, titled "How...
- Jan 12, 2022
- 1 min
Alliance to End Plastic Waste launches explanatory video on HolyGrail 2.0
The potential of the digital watermarks technology for intelligent sorting of packaging waste helping industry and consumers to achieve a...
- Jan 12, 2022
- 2 min
How digital watermarking for intelligent sorting can contribute to sustainability strategies
During the HolyGrail 2.0 Open House Event on 2 November 2021 in Copenhagen, a high-level panel discussion with sustainability experts...
- Jan 12, 2022
- 1 min
700 participants joined Open Houses in Copenhagen to witness the HolyGrail 2.0 semi-industrial tests
AIM - European Brands Association and the City of Copenhagen hosted 3 physical and 2 virtual Open Houses at the Amager Resource Centre...
- Jan 12, 2022
- 1 min
"To the End of Life" - Documentary on HolyGrail 2.0 by Dansk Retursystem available now
HolyGrail 2.0 member Dansk Retursystem has released the short documentary "To the End of Life" about the Digital Watermarks Initiative...
- Sep 13, 2021
- 2 min
Milestone achieved for Digital Watermarks Initiative with validation of first prototype
Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital...
- Sep 6, 2021
- 5 min
AIM – European Brands Association, Alliance to End Plastic Waste and City of Copenhagen join forces
Start of semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste Press release...
- Sep 8, 2020
- 4 min
Pioneering digital watermarks for smart packaging recycling in the EU
AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals Under the auspices of AIM,...
- Nov 1, 2019
- 1 min
Could 'invisible barcodes' revolutionise recycling?
Many of us struggle to figure out which items can be recycled while sorting our rubbish at home. Machines in sorting plants can have...
- May 16, 2019
- 1 min
Open House on improved sorting of packaging – Digital Watermarks @ work
On 16 May 2019, Procter & Gamble organised an Open House at Tomra Germany showcasing the digital watermarks technology for accurate...
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