Blog | HolyGrail

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Validation of second prototype machine takes HolyGrail 2.0 one step closer to industrial scale

Brussels, 15 June 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the...

Successful validation of Tomra/Digimarc prototype

The second prototype detection sorting unit for the Digital Watermarks Initiative HolyGrail 2.0, developed by machine vendor Tomra and...

Significant milestone achieved with the semi-industrial validation of detection sorting unit

Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European...

BBC airs video-story on HolyGrail 2.0

On 27 December 2021, the BBC aired an insight video-story on the Digital Watermarks Initiative HolyGrail 2.0. The video, titled "How...

Alliance to End Plastic Waste launches explanatory video on HolyGrail 2.0

The potential of the digital watermarks technology for intelligent sorting of packaging waste helping industry and consumers to achieve a...

How digital watermarking for intelligent sorting can contribute to sustainability strategies

During the HolyGrail 2.0 Open House Event on 2 November 2021 in Copenhagen, a high-level panel discussion with sustainability experts...

700 participants joined Open Houses in Copenhagen to witness the HolyGrail 2.0 semi-industrial tests

AIM - European Brands Association and the City of Copenhagen hosted 3 physical and 2 virtual Open Houses at the Amager Resource Centre...

"To the End of Life" - Documentary on HolyGrail 2.0 by Dansk Retursystem available now

HolyGrail 2.0 member Dansk Retursystem has released the short documentary "To the End of Life" about the Digital Watermarks Initiative...

Milestone achieved for Digital Watermarks Initiative with validation of first prototype

Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital...

AIM – European Brands Association, Alliance to End Plastic Waste and City of Copenhagen join forces

Start of semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste Press release...

Pioneering digital watermarks for smart packaging recycling in the EU

AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals Under the auspices of AIM,...

Could 'invisible barcodes' revolutionise recycling?

Many of us struggle to figure out which items can be recycled while sorting our rubbish at home. Machines in sorting plants can have...

Open House on improved sorting of packaging – Digital Watermarks @ work

On 16 May 2019, Procter & Gamble organised an Open House at Tomra Germany showcasing the digital watermarks technology for accurate...