AIM - the European Brands Association, and the City of Copenhagen hosted three Open Houses at the Amager Resource Centre (ARC) in Copenhagen on 19 October, 2 and 18 November to showcase the semi-industrial test phase of the Digital Watermarks Initiative HolyGrail 2.0.
Participants had a virtual or physical tour of the ARC sorting facility and attended a demonstration of how the machine prototype and the digital watermarks technology work. Presentations of the latest HolyGrail 2.0 developments and a Q&A session complemented the tours.
During the events, members and all interested stakeholders witnessed the huge potential of this pioneering technology to revolutionise sorting of packaging waste.
All material from the Open Houses will be published in due course on this webpage.