AIM - European Brands Association and the City of Copenhagen hosted 3 physical and 2 virtual Open Houses at the Amager Resource Centre (ARC) in Copenhagen on 19 October, 2 and 18 November to showcase the semi-industrial test phase of the Digital Watermarks Initiative HolyGrail 2.0. During the events, a total of around 700 participants witnessed the huge potential of this pioneering technology to revolutionise sorting of packaging waste.
The events were a great success showcasing the prototype detection sorting unit developed by Pellenc ST and Digimarc with live sorting demonstrations and presentations from the technical team. A big thank you to all our partners that made this happen: Pellenc ST, Digimarc, the City of Copenhagen, ARC, the Danish Brands Association MLDK and HolyGrail 2.0 Technical Project Manager An Vossen.
The Open Houses recording, presentation and pictures, as well as some visual materials explaining how the Technical Team prepared for the semi-industrial tests are available on our website www.digitalwatermarks.eu/openhouses.