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Alliance to End Plastic Waste launches explanatory video on HolyGrail 2.0

The potential of the digital watermarks technology for intelligent sorting of packaging waste helping industry and consumers to achieve a Circular Economy is huge. Indeed, today only 10% of plastic is being recycled: This gap in recycling could be bridged thanks to digital watermarks, which carry information about the packaging on which they are applied, allowing for more accurate sorting processes and consequently obtaining more and higher-quality recyclates.

More information on the sorting of plastic packaging is available on the project website of our funding partner, the Alliance to End Plastic Waste, here:


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