On 27 December 2021, the BBC aired an insight video-story on the Digital Watermarks Initiative HolyGrail 2.0.
The video, titled "How invisible barcodes could increase plastic recycling", offers a compelling explanation of how digital watermarks work, and how the technology could be a game-changer in the way (plastic) packaging waste is sorted and recycled for a truly Circular Economy.
Two of the Initiative's key partners - Gareth Callan, Sustainability Packaging Manager R&D at PepsiCo, and Ravi Sharma, Senior Director Engineering R&D at Digimarc - are featured in the video, explaining the potential of digital watermarks and the next steps in the project.